![]() ![]() Let’s incorporate this into the example above (we’ll leave the cell blank if there’s an error) and see what happens: Syntax: =IFERROR(original_formula, value_if_error) IFERROR allows you to set a default value should the formula result in an error. If the statement evaluates to FALSE, they’re highlighted red. ![]() I’ve added some conditional formatting so wherever the IF statement evaluates to TRUE, the cells are highlighted green. However, we only want to go after keywords that are likely to bring in 500+ visitors per month (assuming we have a #1 ranking).Īccording to this study, #1 rankings in the US (desktop searches only) have a 29% CTR, roughly. Let’s assume, hypothetically, that we have a strong site capable of ranking #1 for any of these keywords. Here’s an example spreadsheet containing a list of keywords with their respective estimated search volumes ( note: these were gathered using Keyword Explorer): Syntax: =IF(condition, value_if_true, value_if_false) This is super simple it’s used to check if a condition is true or false. No matter what kind of SEO work I’m doing in Google Sheets, I find myself using these three formulas (almost) every time: In this short section, I’m going to share three basic must-know formulas. In this post, I’ll introduce you to 10 Google Sheets formulas and show how you can use them for everyday SEO tasks. a Site Explorer export), automate follow-ups for outreach campaigns, and much more. Google Sheets can be used to scrape data from websites, create semi-automated SEO workflows, manipulate big data sets (e.g. I’m sure most of you are somewhat familiar with Sheets (if not, it’s basically just like Excel, but cloud-based and completely free) and know just how powerful it can be when it comes to collaboration.īut, its capabilities reach far beyond collaboration. Excel has always been a favorite tool amongst SEOs, but now there’s a new, potentially more powerful kid on the block: Google Sheets. ![]()
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